They say wrinkles tell your life story. But with our powerful cooling applicator, you can to smooth the appearance of fine lines and discoloration, plump your skin…and edit out the parts you’d like to keep to yourself. -SELF Magazine’s “best retinol serum” (Healthy Beauty Awards 2022) -Helps minimize the appearance of lines and boost collagen -Effective 0.3% dose of retinol helps improve the appearance of skin's texture and overall look while minimizing irritation Formulated with 0.3% retinol—the gold-standard ingredient for skincare—plus moisture-replenishing ceramide NG and hydrating hyaluronic acid, this gentle serum helps stimulate collagen production and accelerate skin cell turnover to smooth the appearance of fine lines and wrinkles, fade the appearance of discoloration, and help increase the elasticity of menopausal skin. The result? The appearance of a firmer, plumper, brighter complexion. As a bonus, it goes on beautifully thanks to a cooling, this-feels-amazing applicator.