Never Style Deprived
Welcome to the world where comfort meets class, where every thread tells a tale, and where the modern city mom finds her perfect fashion ally. Welcome to our latest collection.
Crafted with love, just for you.
Softness that Speaks
Every piece is meticulously crafted, embracing the warmth and softness that a mother shares. We've handpicked the finest yarns, ensuring each stitch cocoons you in comfort, mirroring the gentle touch of a mother's hand.
Urban Comfort for the Modern Mom
A Message from the Founder
At Emilia George, we believe the caring figures in our lives should be celebrated. From life’s little to large moments, we focus on designing a retail experience that’s thoughtful in every detail. Our curated mix of everyday essentials and occasion-worthy indulgences lifts moms when they need it most. Moms deserve to feel special today— and every day. Whatever the reason, take a joy-filled moment to visit our NYC flagship or browse our online selection. We’re here to take care of you, because you care. - Love, Elle, Founder and CEO of Emilia George
Why Moms Love EG
Great fit and transition item from 3rd tri to Post-partum - I loved this dress. I dressed it down for hot days chasing a toddler in the 3rd trimester and dressing it up for dinner out or church. It's nursing friendly, too.
Flattering and comfy - This is the dress I ended up wearing to a wedding when I was 8 months pregnant - got so many compliements, felt dressed up and pretty, even though I was huge :)
Perfect, flattering summer dress - Absolutely love it. I'm at the stage in pregnancy where I feel massive and this dress was the most flattering thing I've put on my body in a month! It's easy to wear, no fuss and have beautiful details like a flattering neckline and a pocket.
Perfect for wedding - I wore it for a fancy work event. It felt elegant and sexy at 37 weeks pregnant. The pockets are the best. I would say it works well with small chested folks.
This is a Yes.
Our store
325 Greenwich St., Ground Floor, New York, NY, 10013
Monday - Friday
9 am - 6 pm
Saturday - Sunday
11:30 pm - 7 pm
